Cyborg Entrepreneurship
Research Programs
Knowledge Problems & Entrepreneurial ReasoningResource Mobilization & Business Model Design

Non-Probabilistic Reasoning in Navigating Entrepreneurial Uncertainty

A Psychology of Religious Faith Lens

Robert Pidduck, Lowell Busenitz
Journal of Business Venturing, 39(4): 106392
published2 min read

Key Finding

Religious faith provides a theoretical model for understanding how entrepreneurs reason under conditions where probability has no meaning — through commitment, trust, and conviction rather than calculation.

Overview

This paper introduces a novel theoretical lens — the psychology of religious faith — to understand how entrepreneurs reason under conditions of genuine Knightian uncertainty. When probability distributions are unavailable, entrepreneurs cannot rely on expected value calculations. This paper argues that the cognitive processes underlying religious faith — commitment under radical uncertainty, trust in the absence of evidence, conviction beyond calculation — provide a productive analogy for understanding entrepreneurial reasoning.

Contribution to the Research Program

This paper bridges the Knowledge Problems stream with a distinctive intellectual contribution that connects to the lab's philosophical writings (particularly the Daodejing and Qoheleth projects). It demonstrates that the lab's interest in non-computational reasoning extends beyond AI to fundamental questions about how humans navigate the unknown. The religious faith lens provides theoretical resources for understanding the kind of reasoning that AI cannot replicate.

Key Insights

  • Under genuine uncertainty, entrepreneurs deploy reasoning processes that are structurally similar to religious faith
  • This reasoning is neither irrational nor arational — it follows its own coherent logic
  • The psychology of religious faith reveals cognitive processes (commitment, trust, conviction) that probabilistic frameworks cannot capture
  • Non-probabilistic reasoning is not a fallback when better reasoning fails — it is the appropriate cognitive response to conditions of genuine unknowability